Here’s what nobody talks about: we’re not really paying for biryani or pasta or Maggi. We’re paying for the luxury of not deciding. Because that’s what food delivery actually sells. That relief of not taking a decision. You’ve already made twenty decisions today, about work, kids, groceries, what someone said in that meeting. So, by 8 PM, the idea of figuring out dinner feels like too much. So you open the app. You scroll. You order. Done.
Financial experts call this the “convenience tax.” It’s the premium we pay not for a product, but for the mental ease of skipping a problem. And it’s completely understandable, especially for women who are managing jobs, homes, children, and everything in between. The issue isn’t that you ordered. The issue is when ordering becomes the default, rather than the backup.
